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HubSpot Blog Increased
Organic Traffic by 45% in 6 Months
We got used to seeing month-over-month traffic growth between 2014 and 2016 without the need
to make any changes in our content strategy. But
in 2017 we started to see stagnation and even a decline in organic traffic to our blog.
In the last 10 years, we had created tons of
content but it was not structured. We came up
with a new content editorial strategy by
transitioning the blog's internal linking system
into a pillar-cluster model.
At HubSpot, we noticed that we had
a lot of content
We got used to seeing month-over-month traffic growth between 2014 and 2016
without the need to make any changes in our content strategy. But in 2017 we
started to see stagnation and even a decline in organic traffic to our blog.
From April to October 2018, HubSpot increased
organic traffic to their blog by 45%!
We have seen a very strong growth over time and this is thanks to the ability to
make data-driven decisions by using AccuRanker to track our organic rankings.
